Certification Programs

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Dealership Service Managers, Advisors, BDC Representatives & Parts Counter Certifications available. (Customized packages available. Sign up for a free session!)

Our Curriculum

The First Step

Your service advisor team will master how to:

  • Greet clients professionally
  • Focus on clients’ concerns by asking thorough diagnostic questions
  • Reaffirm your understanding of the clients’ concerns and put their minds at ease
  • Perform a complete walk-around
  • Inform the clients of all maintenance needs by giving benefit-based presentations, implementing the “What’s in it for me” approach
  • Build lasting relationships to increase customer retention
  • Personalize closing techniques
  • Offer realistic promise times
  • Follow up and inform clients throughout the day and inform clients throughout the day
  • Schedule the next visit

The Next Step – Advanced Selling Techniques

Your service advisor team will master how to:

  • Deliver word tracks naturally
  • Sell complete maintenance packages by implementing the “What’s in it for me?” approach
  • Follow up and inform clients throughout the day and inform clients throughout the day
  • Recognize buying signals through body language
  • Overcome the competition without negativity
  • Develop advanced closing skills
  • Handle Objections by changing opinions
  • Perform an active delivery
  • Use Customer Satisfaction Word Tracks that leave a positive impression

What Drives Women?

This is the only service advisor training program designed and taught by your target customer: Women! In this service advisor training program, service advisors will acquire a full understanding of:

  • Why we need to focus on selling to women
  • The most important three seconds
  • Misconceptions about our industry
  • Professional greetings
  • How to ask diagnostic questions
  • How to put women at ease
  • Why women need reassurance
  • Performing a complimentary walk-around
  • The difference between selling to men and women
  • Compliments to start the walk-around
  • Finding out what is important to her today
  • Most common type of shopper profiles
  • How to use this information to give personalized benefit-based presentations and closes that women will appreciate
  • The importance of following up throughout the day
  • Active deliveries
  • Setting up the next visit

Advanced Training Series

This advanced service advisor training series teaches your service advisors a wide variety of skills.

  • Understanding Personalities 1-2
  • Developing Relationships 1-2
  • Understanding Body Language 1-5
  • Breaking it Down 1-12
  • Learning Benefits 1-4
  • Asking Diagnostic Questions
  • Writing Word Tracks
  • Selling Tires
  • Telephone Skills 1-3
  • What Not to Say
  • But I have a Warranty!
  • Advanced Telephone Skills 1-6
  • Time for your Tune Up
  • Selling Menu Packages

Call (317) 509-5615 to schedule weekly online service advisor training for your Managers and Service Advisors today!