Fall 2017

Sally is booking speaking engagements for Fall/Winter 2017 now. Please email or call 317-509- 5615 for more information.


July 2017

CBT News interviews Sally Whitesell, president of sw Service Solutions. Stay tuned for upcoming interviews.

Training New Hires to Impact Your Bottom Line (video)

5 Aspects of a Successful Service Department (video)



July 9-July 11, 207, Orlando, FL

Women In Automotive Conference

Women have a direct influence over 85% of all purchases made in America and spend over 200 billions dollars on new cars and mechanical services each year! Join Sally Whitesell as she shares 23 years of Fixed Ops experience, important statistics, and training that will help your team cater to the majority of your clientele: Women!

  • How to create an environment that shows women they are a priority
  • Understanding and overcoming misconceptions about our industry
  • Why over 85% of female clients reported some level of dissatisfaction
  • Critical listening skills that will make women feel valued
  • The difference between selling to men and women
  • A simple write-up process that will increase production and reduce buyers remorse
  • Easy steps to build loyal clientele
  • Setting realistic expectations to overcome our top two complaints
  • How to help your team create an excellent service experience

For more information, and to register, click here.



March 1, 2017 at 2pm ET

Free webinar: What Drives Women? How to Connect With Your Largest Demographic

Moderated by Dave Versical, Editor of  Automotive News Fixed Ops Journal

Women make a majority of service and buying decisions, but most are uncomfortable bringing their cars in for service. Why is this? It’s because men and women communicate differently, and for years, dealerships have geared their messaging toward men. This webinar will help you capture more of a demographic that is crucial to your business.


Dave will interview Sally Whitesell, the Founder and CEO of sw Service Solutions and Fixed Ops University.

For more information, and to register, click here.