Heavy Equipment

Weekly online sessions developed specifically for the Heavy Equipment Advisors!

After successfully using Sally’s FOU training in the auto industry, we hired her to create sessions catering to our heavy equipment advisors. The training is fantastic and the branches that have embraced the training, and put it into their daily approach, have increased from 3.32 hours billed per work order to 3.92 hours in only 6 months. We also went from an average work order spend of $701 to $835. All 31 of our branches are now participating. 

Scott Morrison, Corporate Director of Parts and Service
Gateway Dealer Network  l  31 locations across 10 states

What makes our training so unique and successful?

Instead of boring videos of a “talking head,” Fixed Ops University utilizes entertaining animations, quizzes, click-through presentations, and a fill-in-the-blank manual that will keep your advisors engaged. Our simple step-by-step method will turn your order-takers into successful selling professionals! We continually update and add sessions to keep our material fresh and relevant. We have over 20 courses designed to increase productivity while elevating your team to become more professional service writers.

How it works

Each enrolled advisor will receive a link by email for their next weekly session. Once they have taken the course and passed the quiz(es), a certificate of completion is available. They must pass to move forward. A link for the next course will be delivered the following week. Sessions typically last 15-25 minutes and require participation. Managers will receive weekly reports documenting each advisor’s attendance and quiz results.

Bonus: All subscribers get complimentary access to sw Service Solutions live webinars.

Our Heavy Equipment curriculum:

“The First Step” A 9-part series that covers how to:

  • Do the math for increases.
  • Greet customers professionally.
  • Focus on customers’ concerns by asking thorough diagnostic questions.
  • Reaffirm your understanding of the customers’ concerns and put their minds at ease.
  • Perform a professional walk-around.
  • Use a professional technique to transition into the sale.
  • Inform the customers of all maintenance recommendations by giving benefit-based presentations.
  • Build relationships to increase customer retention.
  • Personalize closing techniques.
  • Offer realistic promise times.
  • Follow-up and inform customers throughout the day.
  • Discuss the next service.

“Service Writer versus Professional Service Advisor” A fun look at the differences between a reactive order taker and a successful pro-active advisor.

“Learning Benefits” A 3-part series that covers benefits for all preventative maintenance items.

“Writing Your Word Tracks” This session will teach your advisors how to develop a solid benefit-based presentation using their words. A finished word track is required.

“The Next Step” An 8-part series that covers how to:

  • Deliver word tracks with a natural-sounding presentation.
  • Sell complete maintenance packages by implementing the “What’s in it for me” approach.
  • Develop advanced closing skills.
  • Recognize buying signals through body language.
  • Overcome the competition without negativity.
  • Develop advanced closing skills.
  • Handle objections by changing opinions.
  • Perform an active delivery.

More sessions will be created and produced in 2024 for this market.

Call today for more information or click here to get started today!